The makers have roped in a number of well-known Marathi artists for the serial. The Bengali show is a blockbuster, and this one is also winning over the audiences. Aishwarya Sharma plays Patralekha the third wheel in the love story of Virat and Sai. The show starts off from Gadchiroli, which is a known Naxal area. Ghum Hai Kisikey Pyaar Meiin is set in the town of Nagpur and has Maharashtrian characters, Sai Joshi (Ayesha Singh) and Virat Chavan (Neil Bhatt). It is a Hindi remake of the hit Bengali show, Kusum Dola. The show from Star Plus is topping the TRP charts. Also Read - TRP Report Week 37: Anupamaa-Anuj's chemistry gets record-breaking numbers, Bade Acche Lagte Hain 2 fails to impress We have seen successes like Laagi Tujhse Lagan and of course, Pavitra Rishta, a blockbuster hit.
But, Ghum Hai Kisikey Pyaar Meiin is scoring high on TRPs charts despite being set in a Maharashtrian background. Also, the viewership is kind of distinct. There are a number of daily soaps in these regional languages for the audience. Stories woven around Maharashtra, West Bengal or South India are rare. People like to target this belt immensely. It is a known fact that TV viewing is maximum in semi-rural, small towns and rural areas.
When we see Indian TV shows we see a number of shows based in Rajasthan, Uttar Pradesh and Haryana.
